Supply Chain & Logistics Events

Supply chain events are a secondary pipeline source. The primary buyer pain here is supply-chain digitalization and data exchange, not OEM mandate compliance (which concentrates in Automotive IT Events). These events become stronger post-GA when case studies exist.

Scoring Table

EventCityDateBuyerUrgencyFitPartnerTrustPracticalPipelineTotalAction
BVL Supply Chain CXBerlinOct 21-22534444428/35Attend congress
Procurement SummitHamburgJun 24-25533334324/35Attend
transport logisticMunichApr 2027433433222/35Monitor (2027)
Zukunftskongress LogistikDortmundSep 8-9333333321/35Attend
LogiMATStuttgartMar 24-26323322217/35Skip (pre-GA)

BVL Supply Chain CX (28/35)

What: Restructured to two days in 2026. Deliberate audience split: the Congress Area targets “entrepreneurs, top decision-makers” (DSV CEO, ThyssenKrupp board member, Otto Group CEO confirmed); the Expo Area serves operational middle management. ~2,300 participants total.

Why it matters: Post-GA timing (Oct 21-22, three weeks after launch). Supply chain digitalization is among seven core themes. Open Logistics Foundation participates actively.

What to do:

  • Buy a Congress ticket for C-suite networking (not the Expo pass)
  • Map speaker and attendee companies pre-event via LinkedIn
  • Target Congress Area attendees: entrepreneurs and top decision-makers
  • Offer: supply-chain data exchange via managed EDC

What to skip: The Expo Area. Operational middle management is not the buying persona.


Procurement Summit (24/35)

What: Hamburg, Jun 24-25. Concentrates Head of Procurement roles from Airbus, Deutsche Bahn, Zalando, and ZEISS.

Why it matters: Lower fit than automotive-specific events, but useful for cross-industry positioning. Procurement heads are the budget gatekeepers for supplier onboarding tools.

What to do: Attend and test cross-industry messaging. Collect intelligence on procurement-led dataspace adoption outside automotive.

What to skip: Overinvesting. This is a reconnaissance channel, not a primary pipeline source.


Zukunftskongress Logistik (21/35)

What: Dortmund, Sep 8-9, 44th edition. Co-organized by Fraunhofer IML with Open Logistics Foundation participation. Located in the NRW logistics corridor with dataspace ecosystem presence.

Why it matters: Useful for logistics-dataspace credibility. Fraunhofer IML connection gives academic/research validation.

What to do: Attend. Network with Open Logistics Foundation contacts. Lower priority than BVL Supply Chain CX.


Skip: LogiMAT (17/35)

Stuttgart, Mar 24-26. Pre-GA timing makes this a non-starter. Even post-GA, the mega-expo format (1,600+ exhibitors) yields poor cost-per-conversation economics for an unknown startup.