Mobility & Transport Events
Mobility Data Space (MDS) is Kaphera’s strongest existing reference: Think-it operates 150+ production MDS connectors. These events convert that track record into pipeline.
Scoring Table
| Event | City | Date | Buyer | Urgency | Fit | Partner | Trust | Practical | Pipeline | Total | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MDS Community Event | Germany | Annual (~100 guests) | 5 | 4 | 5 | 2 | 5 | 4 | 4 | 29/35 | Request speaking slot |
| MobiCon | Berlin | Jun 10-11 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 25/35 | Co-present with MDS |
| Smart Country Convention | Berlin | Oct 13-15 | 2 | 2 | 3 | 2 | 3 | 3 | 1 | 16/35 | Skip |
MDS Community Event (29/35)
What: Annual gathering of ~100 guests. Attendees are actual MDS members deciding between self-hosting and managed operations.
Why it matters: Highest conversion density per attendee of any channel. Think-it’s 150+ production MDS connectors give Kaphera the strongest reference in the room. Every attendee is a potential buyer or referral source.
What to do:
- Request a speaking slot
- Offer: managed MDS connector with production reference (150+ live connectors)
- Target: MDS member organization data/IT leads
- Pre-event attendee mapping via LinkedIn
What to skip: Broad mobility-industry messaging. Focus on the operational decision: self-host vs. managed.
MobiCon (25/35)
What: Berlin, Jun 10-11. Organized by TUeV Association. Features Mercedes-Benz CTO Joerg Burzer and Daimler Buses CEO Till Oberwoerder. MDS is a named partner.
Why it matters: OEM C-suite attendance plus MDS partnership creates a co-presentation opportunity that leverages the Think-it/MDS relationship. The partnership angle gives Kaphera credibility that a standalone booth would not.
Co-Presentation Strategy
- Coordinate with MDS and TUeV Association for booth presence
- Co-present at MDS partner booth (not a standalone Kaphera booth)
- Target: OEM data leads evaluating managed MDS connector operations
- Goal: 5-8 qualified conversations
- Messaging: position as the production infrastructure behind MDS, not as an abstract connector vendor
What to skip: Broad transport/public-mobility discussions. Focus on data exchange infrastructure conversations.
Skip: Smart Country Convention (16/35)
Berlin, Oct 13-15. Targets digital public services. Procurement cycles run 12-24+ months, far too slow for the 90-day window. Public-sector data exchange is a future opportunity, not a near-term pipeline source.